Digital Surveillance and Social Control: A Media-Cultural Analysis of Film CTRL

Abstract

We are all currently going through the era of social media. Unbeknownst to us, our entire record has reached social media companies. Our likes and dislikes have also reached marketing companies through social media. Social media reports our physical activities to marketing companies. Through our digital media devices, marketing companies collect our location, diet, communications, and preferences. With the help of social media, digital marketing companies have captured the entire society. Digital media platforms are now gathering information that we do not want to share. The film CTRL shows that the privacy of all users on digital media platforms is available for sale. Social media forces users to live under its control, treating them as mere products.