An Exploratory Study of the Usage, Reliability and Influence of Astrology Applications among Youth and Adults in the Northern Region

Abstract

Astrology is an integral part of the Indian knowledge system, retaining its cultural and societal relevance. The historical and cultural significance of astrology aligns with the principles of the Indian Knowledge System. IKS includes various domains of Indian culture, medicine, art, philosophy, architecture, mathematics, linguistics and integrated parts of spirituality and astrology. Astrology links universal order to human life, suggesting that cosmic patterns influence decisions and earthly movements. Initially it began to interpret and predict the Natural Phenomenon and astrology later evolved to address the philosophical and existential concerns of humans. Over time its integration into daily life became deeply rooted in Indian traditions, rituals and decision-making practices. The advent of mass media in the 20th century and the digital revolution transformed astrology towards a modern tech format from traditional practices. Today, astrological apps have provided accessible astrological insights that were not available earlier on one tap with a simplified user interface. Despite the growing popularity, there is a notable research gap in quantitative studies focused on India-based astrology apps and their influence on users. This study aims to investigate the reliability, influence and usage patterns of astrology apps on personal decision-making among youth and adult users in Northern Region. In Indian culture, astrology has a significant role in understanding spiritual growth, relationships and personality. It will be based on a quantitative survey research design, consisting of an online self-administered questionnaire and sample of individuals aged 18 years and above. The results will help in understanding factors influencing the usage, popularity, role in personal decision-making and reliability of astrology apps. These findings will contribute to understanding the digitalization of astrology and the role of astrological apps in current society. By addressing existing gaps, this study enhances understanding digital astrology and astrological apps-based practices. Future scope research could explore how astrological apps affect humans psychologically and their overall impact on society in different geographic regions.