D PUSHPA GOWRI. Impact of AI in Personalized Digital Marketing: Boosting Customer Engagement through Tailored Content. Journal of Communication and Management, India, v. 3, n. 03, p. 216–221, 2024. DOI: 10.58966/JCM2024334. Disponível em: https://jcoma.com/index.php/JCM/article/view/170. Acesso em: 15 mar. 2025.