KHANAPURKAR, A.; AJIT GAGARE. Guiding Investors: A Thematic Textual Analysis of Content Marketing Strategies by Groww. Journal of Communication and Management, India, v. 3, n. 04, p. 315–327, 2024. DOI: 10.58966/JCM2024345. Disponível em: https://jcoma.com/index.php/JCM/article/view/201. Acesso em: 19 jun. 2025.