GOEL, P.; SAXENA, S.; BHATIA, C. Applications of AI in Creative Execution of Advertisements: A Content Analysis of Indian advertisements on YouTube from 2021 to 2024. Journal of Communication and Management, India, v. 4, n. 03, p. 67–82, 2025. DOI: 10.58966/JCM2025438. Disponível em: https://jcoma.com/index.php/JCM/article/view/331. Acesso em: 19 mar. 2026.