H S, V.; VADIGERI, R. I.; DOLKAR, T. Exploring OTT Content Consumption: A comparative study among Rural and Urban Youth in Mysuru. Journal of Communication and Management, India, v. 4, n. Spl, p. 14–22, 2025. DOI: 10.58966/JCM20254spl03. Disponível em: https://jcoma.com/index.php/JCM/article/view/346. Acesso em: 26 feb. 2026.