Impact of AI in Personalized Digital Marketing: Boosting Customer Engagement through Tailored Content
DOI:
https://doi.org/10.58966/JCM2024334Keywords:
Digital Marketing, Customer Engagement, Artificial Intelligence, Customization, Machine Learning, Deep Learning, Natural Language Processing.Abstract
The revolution in digital marketing has boomed the development of artificial intelligence in personalizing customized content for every user. This conceptual research highlights the impact of AI in enhancing customer engagement which can be accomplished with tailored content. Marketers gain a deep understanding of individual customer’s needs and preferences by studying the huge data with the help of machine learning, natural language processing and predictive analytics. Businesses use this knowledge to engage with customers personally to boost their involvement, creating strong brand loyalty. This study examines the AI-driven personalisation techniques in different digital marketing disciplines, which also follows the customer engagement benchmark. It also emphasizes the AI’s capacity to transform digital marketing strategies and provide a platform for business to captivate their customers in remarkable ways creating lasting impressions.
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