The Role of Journalism in Promoting Environmental Awareness: A Content and Comparative Analysis of Media Platforms

Authors

  • Ayushi Jain Department of Journalism and Mass Communication, University of Technology, Jaipur, Rajasthan, India.
  • Ashok Kumar Meena Department of Journalism and Mass Communication, University of Technology, Jaipur, Rajasthan, India.

DOI:

https://doi.org/10.58966/JCM2024339

Keywords:

Environmental Journalism, Media Platforms, Public Awareness, Content Analysis, Sustainability Reporting.

Abstract

This study investigates journalism’s role in promoting environmental awareness, focusing on the effectiveness of reporting across print, online, and broadcast media. Through content analysis, it identifies key themes and narrative strategies. A comparative analysis reveals differences in audience reach, engagement, and coverage depth, with digital media showing significant influence. The study also addresses challenges in environmental reporting and offers recommendations for improvement. These findings provide valuable insights for journalists, media organizations, and policymakers seeking to use journalism to advance sustainability.

Author Biography

Ashok Kumar Meena, Department of Journalism and Mass Communication, University of Technology, Jaipur, Rajasthan, India.

Department Of Journalism & Mass Communication 

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Published

2024-09-23

How to Cite

Ayushi Jain, & Ashok Kumar Meena. (2024). The Role of Journalism in Promoting Environmental Awareness: A Content and Comparative Analysis of Media Platforms. Journal of Communication and Management, 3(03), 248–253. https://doi.org/10.58966/JCM2024339

Issue

Vol. 3 No. 03 (2024): Journal of Communication and Management

Section

Research Article