Corporate Digital Responsibility in Practice: A Study of Accessibility on Indonesian Cyber Media Websites

Abstract

Internet has become the main source of information for Indonesian, with cyber media websites as one of the most accessed channels. The development of digital technology has shaped the practice of public relations into a broader strategic function, combining ethical considerations and social responsibility in the use of technology to ensure equal accessibility and inclusion for all groups in the era of digital transformation. The purpose of this research is to determine the level of compliance of cyber media websites in Indonesia with the principles and components of WCAG 2.0 accessibility, the types of users affected by accessibility errors found on cyber media websites in Indonesia, and the increase in accessibility of Indonesian cyber media websites in the 6 months’ time. This research uses a quantitative approach with descriptive methods. The sample for this research consisted of 41 Indonesian cyber media websites, taken by simple random sampling. Data was collected using Achecker. The research results show all samples of Indonesian cyber media website have accessibility problems with the average of 635 problems per website, indicating the need for initiatives from cyber media companies to improve website accessibility. 75 out of 79 accessibility error types found are affecting people with visual disability. There has been a 0.01% increase in accessibility issues on Indonesian cyber media websites in the six-month period, indicating the importance of regular evaluation and improvement as part of corporate digital responsibility to ensure relevance and compliance with user accessibility needs.