Dimensions of Environmental Organization’s Tweets: A Content Analysis

Abstract

In this digital age, most environmentalists use social media to reach a large audience and disseminate accurate and factual information. Through various platforms, social media allows everyone to express their thoughts, opinions, and ideas. Twitter is one such medium of expression. Twitter has emerged as the primary information channel in recent years. As a result, environmental activists use social media to communicate about environmental issues. Organizations are worthy of academic study. This research is also significant because it can aid in understanding Twitter’s role in shaping environmental discourse. As a result, the researcher examined and analyzed the environment-related conversation between Indian environmental organizations through the media ecology of their tweets. The study is based on the content analysis method, with the goal of determining the dimensions of tweets by environmental organizations.
This study examined the popularity of Twitter in India on environmental issues and how frequently people will be involved or react towards environmental issues. The Google web browser is used to find the top-ranked environmentalist organization. Later, groups and non-governmental organizations were chosen from the top list using random sampling. The researcher investigates and explores the Twitter handle of Environmental groups & NGOs using a random week sample. The network of topics uncovered that climate change is the trending subject among all environmental discourses discussed by environmental organizations. It highlights that 36.6% of the tweets by environmental organizations express their concerns towards the environment and 30% of tweets are based on the advertisement, and 74.58% of tweets contain graphics and visual elements to spread awareness. The research traces that Twitter environmental communication will evolve as a new medium of activism in India.