Mapping AI Literacy Among Punjab’s Teachers Using Structural Equation Modelling

Authors

  • Palwinder Singh Department of Mass Communication, Guru Nanak Dev University, Amritsar, Punjab, India
  • Sana Absar Department of Mass Communication, Guru Nanak Dev University, Amritsar, Punjab, India

DOI:

https://doi.org/10.58966/JCM20243410

Keywords:

Artificial intelligence, AI Literacy, Structural Equation Modelling, Educational Development, Teacher Preparedness

Abstract

As smart technology propels the advancement of various sectors, artificial intelligence (AI) has emerged as a pivotal driver of innovation and transformation in education. For educators, proficiency in AI and the enhancement of AI literacy are crucial for professional development. This research investigates the interrelationships among different facets of AI literacy to augment classroom teaching efficacy and foster the adoption of AI literacy. An analysis of 1013 survey responses forms the basis of our findings, concentrating on educators’ AI literacy levels, encompassing Knowing and Understanding AI (KUAI), Applying AI (AAI), Evaluating AI Application (EAIA), and AI Ethics (AIE). The results indicate that AAI significantly and positively influences the other three dimensions. Consequently, it is imperative for governments to implement measures aimed at enhancing teachers’ AI literacy (Bjola, 2022). To facilitate this development, diverse curricula, comprehensive content, innovative methods, and practical resources for specialized training must be provided, positioning AI literacy as a critical enabler for the sustainable professional growth of educators.

Author Biography

Palwinder Singh, Department of Mass Communication, Guru Nanak Dev University, Amritsar, Punjab, India

Dr. Palwinder Singh, an Assistant Professor in the Department of Mass Communication at Guru Nanak Dev University, Amritsar, holds a Ph.D. in Health Communication and a Master's in Journalism and Mass Communication. With a research focus on health communication, he has published extensively in reputed journals on topics such as the role of media in health communication and the influence of social media on public health perceptions. Dr. Singh's professional journey includes significant teaching and editorial roles, coupled with his contributions to numerous national and international conferences. His academic endeavours are complemented by a commitment to advancing knowledge in development communication and advertising.

Department: Assistant Professor, Department of Mass Communication 

Affiliation: Guru Nanak Dev University, Amritsar 

mail: Palwinder.mass@gndu.ac.in

Phone Number: 09646488406

Postal Address: Dr. Palwinder Singh, Dept of Mass Communication, GNDU, Amritsar- 143005

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Published

2024-12-23

How to Cite

Singh, P., & Absar, S. (2024). Mapping AI Literacy Among Punjab’s Teachers Using Structural Equation Modelling. Journal of Communication and Management, 3(04), 374–381. https://doi.org/10.58966/JCM20243410