The Dark Side of Social Media: How Online Platforms Enable the Spread of Misinformation and Conspiracy Theories

Authors

  • Anshul Jain Assistant Professor, Jagran Lakecity University, Bhopal, Madhya Pradesh, India

DOI:

https://doi.org/10.58966/JCM2023241

Keywords:

Dark side, Social media, Online platforms, Misinformation, Conspiracy theories, Spread

Abstract

The advent of the Internet and social media has revolutionized the way we communicate and access information, significantly changing daily interactions and our engagement with the world. However, this change has also brought about a worrying trend – the rapid spread of misinformation and misconceptions. These online platforms have become powerful of spreading misinformation, promoting mistrust and promoting harmful ideas.
This paper explores the mechanisms behind the spread of false information and conspiracy theories on social media. It examines the inherent design elements of these platforms that make them highly vulnerable to the propagation of falsehoods. Algorithms that prioritize engagement and virality, combined with the ease of sharing information, create an environment where misinformation can spread rapidly without adequate editorial oversight.
Furthermore, this paper highlights the challenges faced by social media platforms in dealing with misleading content. The sheer volume of posts, the delicate balance between free speech and content regulation, and the complexity of identifying lies before they spread widely present significant hurdles.
Case studies on phenomena such as the anti-vaccination movement and the QAnon conspiracy theory illustrate the harmful effects of spreading misinformation online. Furthermore, the paper outlines the broader impact of misinformation on individuals, society, and democracy. It explores how the spread of misinformation erodes trust in institutions, promotes public confusion and potentially influences political processes and decisions, posing a threat to democratic structures

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Published

2023-12-18

How to Cite

Jain, A. (2023). The Dark Side of Social Media: How Online Platforms Enable the Spread of Misinformation and Conspiracy Theories. Journal of Communication and Management, 2(04), 218–224. https://doi.org/10.58966/JCM2023241