Use of mobile media for learning by youth in rural Punjab

Authors

  • Deepti Department of Mass Communication and Media Studies, Central University of Punjab, Village Ghudda, Bathinda, Punjab, India.
  • Chhavi Garg Department of Mass Communication and Media Studies, Central University of Punjab, Village Ghudda, Bathinda, Punjab, India.

DOI:

https://doi.org/10.58966/JCM2025447

Keywords:

Mobile phones, Internet, Rural youth, Online education.

Abstract

Mobile phones have become accessible in almost all parts of the world and among different sections of the society. The accessibility of mobile phones with internet has become all the more after COVID-19 as many of the day-to-day activities including education has moved online. Hence, mobile media has reached in the hands of rural youngsters as well who are using the same for various purposes including education. The present study intended to understand the use of mobile media for the purpose of education by youngsters living in villages of Punjab. The study conducted in-depth interviews with 18 such youngsters who have completed their graduation and are now trying to clear different exams to get jobs. The study found that youngsters living in rural areas of Punjab are using different applications on mobile phones with a specific aim related to their studies. They have also devised various strategies to face challenges that they are facing in terms of internet connectivity and money.

Published

2025-12-22

How to Cite

Deepti, & Garg, C. (2025). Use of mobile media for learning by youth in rural Punjab. Journal of Communication and Management, 4(04), 57–62. https://doi.org/10.58966/JCM2025447