Empowering Voices: The Role of Community Media in Strengthening Democracy and Fostering Inclusive Development in India
DOI:
https://doi.org/10.58966/JCM2023233Keywords:
Community media, Strengthening democracy, Inclusive development, Marginalized populations, Participatory communication, Digital technologies, Social changeAbstract
Community media is widely recognised as a tool to give voice to the voiceless. This study investigates the transformative potential of community media in India as a vehicle for promoting inclusive development and enhancing democracy. The research aims to examine the distinctive ways that community media promotes diverse viewpoints, local content, and participatory communication, contributing to social change and community empowerment. It draws on secondary data and case studies of successful community media initiatives in India and other nations with comparable socio-political contexts. A thorough literature review and thematic analysis are used in the study's qualitative methodology to identify major topics, such as community participation and empowerment, local content and cultural preservation, solving development difficulties, and challenges and opportunities. The results show that community media projects like Radio Namaskar, Radio Mewat, and Radio Ada are effective in fostering community ownership, empowering marginalised populations, and involving community members in content development and decision-making processes. The findings also emphasise how community media may help with local development challenges and cultural heritage preservation. Community media initiatives in India, however, encounter a number of obstacles, such as legal restrictions, a lack of funding, and low media literacy among underprivileged groups. The findings of the study also provide policy recommendations for boosting community media efforts' efficacy in India, dealing with the problems they encounter, and utilising the advantages offered by digital technologies and social media platforms. The research adds to the current discussion about the function of community media in advancing democratic ideals, inclusive growth, and social transformation in India and elsewhere.
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