Consumer Behaviour and Meta Marketing

Authors

  • Srinivasan Iyer Manipal University
  • Surbhi Mathur Manipal University Jaipur
  • Jagriti Singh Directorate of Online Education, Manipal University, Jaipur, Rajasthan, India.

DOI:

https://doi.org/10.58966/JCM2023248

Abstract

Meta Marketing is an online marketing platform designed to help businesses reach their marketing goals. With Meta Marketing, businesses can create and manage their marketing campaigns, analyze their marketing performance, and take advantage of advanced features like automated segmentation and targeted messaging. Meta Marketing helps businesses streamline their marketing efforts by automating campaign setup, segmentation, and targeting tasks. Businesses can also use Meta Marketing to create and manage their campaigns, track and analyze their results, and customize their messaging for each target audience. This article focuses on the impact of Meta marketing on consumer behavior.
Purpose: To Study the consumer behavior of meta-marketing. To understand the strategy adopted by meta-marketers in influencing the behavior of the consumer

Published

2023-12-18

How to Cite

Iyer, S., Mathur, S., & Singh, J. (2023). Consumer Behaviour and Meta Marketing. Journal of Communication and Management, 2(04), 268–270. https://doi.org/10.58966/JCM2023248