Generative AI Images and Indian Media Industry: An Overview of Opportunities and Challenges

Abstract

Artificial Intelligence (AI) has gained initial momentum in the past few years. Another side of this is Generative AI, which is growing and has the capacity to transform journalism and media content. There are speculations about the consequences of AI from creating warfare to the making of movies. This article considers notable platforms like Shutterstock, providers of stock photographs, music and editing tools and secondly, DALL.E 2-Open AI, a generative AI platform of Chat GPT.
The proposed research article aims to find out the effects of generative AI images in the media industry, the opportunities of AI generative visuals and the challenges faced by the industry due to the innovative technology. This article will also try to demonstrate the capacity and the limitations of generative AI content and reflect on the implications of generative AI for media education and journalism.