Role of social media in Indian politics: A Review

Abstract

In the early 1990s, internet usage contributed to the increase of the world's networked population. The networked population has more access to information, more opportunities to speak and a stronger capacity to act together. Social media is becoming an event for civil society throughout the world with a big number of players – ordinary individuals, activists, NGOs, telecommunications companies, software suppliers, and governments in general. The way political parties communicate with voters that bridge the divide is evolving in digital media. Due to the increasing use of social media and the rising Internet penetration, digital media has become a fantastic platform for political parties to reach audiences globally. Using digital and social media boosts communication efforts and enables lobbying to be targeted and tailored to the needs of marketers. This study will evaluate the influence of social media in the administration of political campaigns. This study focuses mostly on the effect of researchers on social media policy on their role, relevance, and opportunities. The study also examines how social media affects the behavior of voters and political groups investing in social media in different elections for electoral management.