New Waves, New Women: A Content Analysis of Indian Web Series and their Impact on Gender Representations
DOI:
https://doi.org/10.58966/JCM20232413Abstract
People are interested in online streaming services, making the cash boxes ring like never before. TV content has stayed the same, but now they are changing things and making room for richer, higher-quality programming. TV shows with too much drama are being replaced by online streaming services that offer new, more relatable stories. These services bring new life to the entertainment business. Based on facts and numbers, the COVID-19 wiped out almost every industry. However, it did cause Over The Top (OTT) platforms to become famous and see a rise in payments. Because everyone was stuck inside their homes and could not find fun things to do, people turned to web shows to escape their boring lives. People also thought that the web series broke the mould for how women are portrayed and changed how women are portrayed in popular media. The researcher aimed to look into this new portrayal, and a poll was given to the audience. Researchers can use the poll results to determine why OTT platforms are so popular and how people feel about how women are portrayed in mainstream media, changing over time.
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