Newspaper as an Intervention Tool: A KAP Study on Farmers of Haryana

Abstract

Organic farming is gaining popularity across the globe. It has the potential to augment agricultural production methods in order to boost sustainability, farm profitability, and food safety. The main focus of this study is to measure the expanse of farmers' knowledge about organic farming. This study is conducted with the primary objective of examining the effectiveness of the newspaper as an intervention tool. The study area was chosen via certified random sampling. A systematic questionnaire was sent to 300 farmers from Haryana state. Closed-ended questions were utilized to elicit proportionate information from respondents. Respondents for the research were suitably chosen from six villages in three districts of Haryana. The questionnaire was tailored to assess farmers' knowledge, attitudes, and practice about organic farming. The study comprises of pre- and post-intervention investigations to assess the effect of the intervention. The findings reflect a considerable increase in the knowledge of farmers post intervention. The participants involved in the study agreed that there is a need to increase awareness about organic farming. They still trust in conventional techniques, notably for disease prevention and seed development. In reference to organic farming, respondents are aware of rotating plants, utilizing animal manure, plant and kitchen waste, composting and decreasing fertilizer consumption, manually applying green manure, and weed control. Yet, a heavy use of chemicals, and post-green revolution methods of farming remain prevalent in actual practice. The study concludes on the note that farmers' understanding of organic farming should be expanded and the newspaper is recommended as the ideal medium for raising awareness and encouraging its practice.