Prevailing Challenges in the Media Houses

Abstract

This study explored the present condition of media houses. For the evaluation of the situation the study looked for the answer of one general question and three specific questions. The researcher tried to find out the specific amount of time mass people pass behind each type of media and their purpose of that usage. The re- searcher also collected data about the type of media those people used 7/8 years ago to illustrate any possible shift. Along with this, the researcher tried to find out effects of social media on those shifting from the news of established media houses. In addition to these, the researcher also examined the trustworthiness of the different media used by mass people. Moreover, the study followed a mixed method of data collection to find out the accurate information. Finally, by contractive analysis of the collected data a summative answer of research question has been made and illustrated.